I would not go into detail, I want you to take some action now. Do the things below if it is applicable to your web site.
- Remove Flash
Flash is useless if you want better ranking in search engine. it does not cater any purpose.
- Convert image into text
If you have image in your page that contain simple plain text then better you should use real text instead of image. More content on your page better your ranking in search engine.
- Enrich content with good keywords
If you have enough content for your website then make sure your content is enriched with better keyword. Better keyword matters a lot. To choose best keywords you can use Google Keyword Suggestion tool. Use heading tag, bullet list, bold, Italic effect.
- If Possible, Navigation Links should have proper keywords in it.
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