In this post I am going to tell you how good keyword selection can affect your site in general.
You open a search engine website , typed some search word(s) and press search button and in return search engine will give you number of results that matches your criteria. So here is my point ? How search engine will return those thousands or millions or billions results? Well, the answer is simple by looking at each page and search for the term you entered.
So when you are selecting keyword for search engine optimization you should think from the client perspective.
Let me explain by example , suppose you have written
“Software Consultant India” , What will search engine do when you hit search button,
It will return
- all the pages containing the exact phrase “Software Consultant India”
- all the pages containing the words “Software”, “Consultant” and “India” with nearby relation.
- all the pages containing the word “Software”, “Consultant” and “India” without looking closeness in mind
- all the pages that have links that contain this “Software Consultant India” phrase
- all the pages that has the word “Software”
- all the pages that has the word “Consultant”
- all the pages that has the word “India”
So choose the right keyword you will surely get better rank in search engine.
One more thing to remember is that don’t ever include irrelative keywords in your page. What will happen in that case, even if people found your web site it will be useless for them because your site contain different information than they are looking for.
Bottom line is that Use right keywords and relative to your domain or business. At any point if you feel that I am wrong then don't hasitate to post a comment with correction.