Title tag is very important if you want to have good page ranking in major search engine. Title tag now only tells the browser about the page’s title but it’s the SUBJECT line for GOOGLE kind of search engine.
You can find title tag just below the tag.
Example of title tag :
<HEAD>
<TITLE>Your title text here</TITLE>
Make sure each of your web page has title tag and it’s well written. One more thing there should be only one title tag per page. :)
Also DESCRIPTION tag is very important for SEO. Previously GOOGLE was not looking at description tag for keywords and contents , instead it was taking the required information from the page itself. But now GOOGLE is also looking at DESCRIPTION tag.
There are three cases that you should keep in mind while writing META DESCRIPTION tag.
- If GOOGLE found all the keywords from the description tag then, GOOGLE displays the whole content in the search.
- If GOOGLE found the partial keywords in the description tag then, in that case google takes the search content from the web page.
- But it GOOGLE does not found any keywords compare to page then it avoids DESCRIPTION tag as a whole.
<meta content="write" name="description">
If you want to learn more about HTML then you can visit the W3C School website.
I thing I am clear enough :)